My Role

Concept, Material Development & Production

Partner
Team mujō

Year

2024

Seaweed Window

Seaweed Window

About

Conventional window packaging typically combines cardboard with a transparent plastic film, requiring consumers to separate the materials for proper recycling. In response, mujō developed a fully circular alternative within this packaging series. The solution replaces plastic with a transparent, seaweed-based film that is 100% bio-based and biodegradable. It maintains product visibility while enabling simple, environmentally friendly disposal without the need for material separation.

100% biobased, transparent film, mainly based on seaweed

100% biobased glue

100% biobased, cradle to cradle certified Cardboard from GMUND

The packaging can be fully disposed of in the paper waste stream.

The seaweed film is also home compostable.

home goods, cosmetics, dry food, fashion

Prototype Series