My Role
Concept, Material Development & Production
Partner
Team mujō
Year
2024
Seaweed Window
About
Conventional window packaging typically combines cardboard with a transparent plastic film, requiring consumers to separate the materials for proper recycling. In response, mujō developed a fully circular alternative within this packaging series. The solution replaces plastic with a transparent, seaweed-based film that is 100% bio-based and biodegradable. It maintains product visibility while enabling simple, environmentally friendly disposal without the need for material separation.
100% biobased, transparent film, mainly based on seaweed
100% biobased glue
100% biobased, cradle to cradle certified Cardboard from GMUND
The packaging can be fully disposed of in the paper waste stream.
The seaweed film is also home compostable.
home goods, cosmetics, dry food, fashion
Prototype Series








